Sam Small Producer, Director, Shooter, Editor, Writer
30 years of wide ranging production experience. Multi-hyphenated kind of guy, I write, shoot, edit, direct, and produce. National television advertising, branding, retail and marketing strategies, ad campaign design. Documentary storytelling on complex subjects. Feature Stories, Candids, EPKs, Live Music.
Former VP of Broadcast Production at Prudential Financial where I built and ran an in-house commercial production department, directing and editing 250+ national spots – twice appearing during the Super Bowl.
Major corporate image projects for The NY Times, AT&T, Sony and Parade Magazine allowed me to define a personal directing and editorial style to tell densely-woven stories using real-people interviews mixed with natural sound, relying on little or no narration.
Focused on financial services marketing, I created “video prospectuses” on products ranging from real estate investment trusts to thoroughbred racehorse syndicates. Clients: Fidelity, Met Life, NY Life, Paine Webber, Travelers, Citibank, AIG, CIGNA, CRI, Drexel Burnham Lambert, Dreyfus, Integrated Resources, Oppenheimer, Scudder, Seligman, Standard & Poor’s, The Travelers, Venture Magazine.
Dramatic series of mini Soap Operas for Mt. Sinai Hospital’s Teen Aids Prevention Program, Directing young promising actors Kerry Washington and Ken Leung. * Broadcast TV Special based on Sports Illustrated Swimsuit issue. * Broadcast TV Special “The Best of Lifestyles of the Rich and Famous”, Directing Robin Leach. * Broadcast Infomercial on Mutual Fund Investing for Fidelity Investments (Telly Winner) * International Production for Prudential: Shot and edited Commercials in Japan for Japanese TV, Shot and edited commercials and infomercial in Spanish for Mexican TV.
’81 – NOW PRODUCER, DIRECTOR, EDITOR, WRITER; SMALL WONDER VIDEO.
Notable projects: Documentaries for AT&T, The New York Times, Sony, Gurumayi Chidvilasananda, Fidelity Investments, Phillips Galleries, Parade Magazine, Scholastic Books and photographer Joel Meyerowitz; 11 Original dramatic scenes for Mt. Sinai Hospital’s teen AIDS prevention program.
Other clients included: Ram Dass, Mazda, Ergo Baby, Nickelodeon, Burroughs, Campbell’s Soup, Caribbean Cultural Ctr., CDMA, Chase, Citibank, Caribiner, Jack Morton Prods., Danny Aello, Disney Studios, Electra Records, Family Circle Mag., Forgotten Woman Stores, Gas Turbine Institute, Grey Adv., GMDC, GRP Records, Johnson & Johnson, Insight Seminars, Kings County D.A., Learning International, Lifestyles Of The Rich & Famous, MasterCard, McNeil Consumer Products, MONY, Mt. Sinai Hosp., National Union Ins., NBC Sports, Nickelodeon, Paine Webber, Panasonic, Phoenix Films, Pioneer Group, Qoutron Systems, Saatchi & Saatchi, Schering Plough, Sports Illustrated, Time Telepictures, United Cerebral Palsy, Viacom New Media, WNET, WNYC, St. Vincent’s Newark, NJ Catholic Girls School.
’97 – ’05 V.P., BROADCAST PRODUCTION; PRUDENTIAL FINANCIAL;
Producer, Director & Editor of domestic and international television advertising. Designed, built and operate in-house production and post-production facility, generating over 250 national spots in 8 years, theoretical savings: $65 Million. Direct collaboration with Sr. VP, global media manager, on branding and retail product strategies and ad design.
’85 – ’89 PARTNER, EXECUTIVE VP & SENIOR PRODUCER/DIRECTOR;
Investment Communications Inc., a full-service production company specializing in video prospectuses for public and broker-only viewing, sales training tapes, teleconferences, seminars and brochures to assist brokerages, mutual funds and insurance companies in marketing their products.
’80 – ’82 ON-LINE EDITOR; WNEP Productions & L. Matthew Miller Assoc.;
System Installation, Operation include: CMX 340X, ADO, Grass 300 Switcher, Chyron…
’75 – ’79 ON-AIR RADIO TALENT & COMMERCIAL RADIO PRODUCTION;
WXLR-FM, State College, PA, WDFM-FM (College Radio), University Pk, PA.
B.A. ’79 SPEECH COMMUNICATION, PENN STATE.